10x Efficiency: Authors of Boston’s Journey to Seamless Integrations

Problem

Authors of Boston’s backlog of custom integrations had become a bottleneck for growth. Each new customer had unique requirements, and the sales team risked losing deals if integrations couldn’t be delivered quickly. Building integrations from scratch was expensive, difficult to maintain, and pulled engineering away from critical product work. Traditional iPaaS solutions—like MuleSoft or Boomi—were too heavyweight and not sufficiently developer-friendly, while spinning up an entire dedicated integration team was cost-prohibitive.

Solution

After evaluating multiple options, Authors of Boston chose Laminar to accelerate their integration delivery. Laminar’s low-code, developer-focused approach gave the solutions engineering team direct control over building and managing integrations, without having to hire additional engineering resources. Key benefits included:

1. Fewer Code Dependencies: Engineers leveraged Laminar’s intuitive, low-codeenvironment to build integrations faster.
2. Built-In Monitoring and Error Handling: Debugging was simplified, reducing downtime and customer disruption.
3. Reusable Templates: Laminar let Authors of Boston replicate integrations quickly for clients with similar needs.

By rolling out Laminar in a phased approach (from a quick proof-of-concept to full-scaleadoption), Authors of Boston immediately saw improvements in the speed and reliability of their integrations.

Result

With Laminar in place, Authors of Boston saw a drastic reduction intime-to-integration—down from three months to just two weeks—enabling the team to handle more integrations in parallel. This new efficiency unblocked key sales opportunities and significantly improved customer satisfaction. Instead of hiring a full integration team, Authors of Boston spent just $8,125 per month on Laminar, redirecting saved resources to product innovation. The outcome:

1. 10x More Integrations: Handled multiple projects in parallel with the same team.
2. Higher Customer Satisfaction: Faster, more reliable integrations kept clients happy and onboarded.
3. Accelerated Sales Cycle: Prospective customers no longer waited months for critical integrations.
4. Reduced Costs: Avoided the overhead of hiring & building an entire integration department.

By offloading the heavy lifting of integrations to Laminar, Authors of Boston can now focus on their core product roadmap and has no need to hire additional engineers—giving them a crucial advantage in a competitive market.