Problem: Integration Bottlenecks Were Limiting Growth
Before discovering Laminar, Pallet's engineering team faced a core technical challenge: building and maintaining custom integrations for each freight carrier API. Every customer needed multiple carrier connections, and each integration required around 8 hours of dedicated engineering time to code from scratch. This fragmented approach created significant technicaldebt — each integration had its own production code to maintain, test, and debug, pulling valuable engineering resources away from core product development. What they needed was a systematic approach to standardize their integration pipeline. Laminar's low-code integration builder allowed their engineers to construct these integrations using a consistent architecture and tooling, eliminating the overhead of custom development for each new carrier.