Case Study

Pallet supercharges their quoting platform with Laminar

Pallet provides a tariff builder and quoting platform that simplifies pricing for carriers, shippers, and brokers in the logistics industry.

Problem: Integration Bottlenecks Were Limiting Growth

Before discovering Laminar, Pallet's engineering team faced a core technical challenge: building and maintaining custom integrations for each freight carrier API. Every customer needed multiple carrier connections, and each integration required around 8 hours of dedicated engineering time to code from scratch. This fragmented approach created significant technicaldebt — each integration had its own production code to maintain, test, and debug, pulling valuable engineering resources away from core product development. 

What they needed was a systematic approach to standardize their integration pipeline. Laminar's low-code integration builder allowed their engineers to construct these integrations using a consistent architecture and tooling, eliminating the overhead of custom development for each new carrier.

94%
Integration time reduction
10+
Systems Integrated (REST/SOAP)
7.5h
Time saved per integration

Solution

Pallet moved their carrier integration process out of their core codebase and into Laminar's low-code integration platform. This architectural change allowed them to:

  1. Separate integration concerns from their main application logic
  2. Establish a consistent pattern for handling carrier API connections
  3. Reduce the complexity of managing multiple API endpoints and data formats
  4. Minimize maintenance overhead for their engineering team
Retrieving rate quotes from multiple Carriers for a delivery.
Retrieving rate quotes from multiple Carriers for a delivery.

Result

Moving to a standardized integration approach transformed both engineering efficiency and business growth:

  1. Faster carrier onboarding accelerated customer deployment
  2. Engineering team refocused on core product innovation
  3. Standardized integration process reduced integration maintenance issues
  4. Removed technical barriers to scaling the platform
"Laminar hasn't just transformed our engineering process - it's revolutionized our ability to onboard new customers rapidly. What used to take our team a full day now takes 30 minutes, meaning we can say 'yes' to more customers and get them up and running faster than ever. It's been a game-changer for both our engineering team and our sales pipeline."
Tate Mason
CEO at Pallet

This significant reduction in integration overhead enabled their team to scale their carrier network without compromising their development velocity or code quality.

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